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Los Gatos entrepreneur altered life style to replicate her brand name


Lisa Matar, a Los Gatos mother of two, experienced just introduced her Well being Bear line of one-serving, higher-protein oatmeals when the pandemic hit.

“Suddenly, all the young children were being household and not speeding out the door, and nobody was going into the place of work,” Matar remembers.

It was time to reimagine her ease-based strategy to her solution. She commenced functioning on bulk packaging, both to lessen squander and to offer much more flexibility to the shopper. The new, multi-provide packaging will be hitting grocery stores across California this tumble. Her superfood oatmeal, which is made up of oats, chia, flax, pea protein powder and hemp seeds, is now available from her Overall health Bear website, amazon.com and woot.com in flavors like coconut cardamom and blueberry lemon. Wellbeing Bear’s workplaces are in Campbell.

Matar is from San Diego, the place she researched graphic design and fantastic artwork. Discovering a career in that field too solitary, she labored in real estate for eight yrs before relocating to Los Gatos, in which she grew to become energetic in the Bella Vista League and St. Mary’s university and church.

Boosting two youngsters, ages 10 and 12, in the Catholic school system while her husband functions in high tech plugged her into a good deal of fun, social “mommy” groups all around her kids’ school things to do.

When the pandemic shut down in-human being classes and everything that surrounds university lifetime, that infrastructure vanished, along with the social ingesting atmosphere that accompanied it.

“I decided I preferred to reside my model, which is pleasurable, suit foodstuff,” says Matar. Supplying up liquor was element of her target to attain the strength and target she essential to drive her brand—and her health—to the subsequent degree.  She embraced the “sober curious” movement, driven by a desire for clarity and personalized wellness.

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“Now that the youngsters are back again in college, I have 5 hours a day max to get completed what I need to have to do just after functioning out at the fitness center,” she suggests. “No a lot more napping midday since I do not experience fantastic immediately after acquiring a few of eyeglasses of wine the working day just before.

“Being tremendous healthful does not suggest a boring life-style. I am building a company 1 day at a time, and I are unable to consider something a lot less uninteresting. Each and every day brings on new challenges to deal with.”

Matar also started to think extra about the impact of her way of living options on the earth. About 4 decades back, she commenced the transition from a meat-dependent eating plan to a plant-primarily based a single. She’s now gone absolutely vegan. Her suggestions to those people beginning to explore a plant-centered eating plan is to do it progressively.

“I lower out cheese and eggs very first, due to the fact I assumed the production strategies ended up inhumane,” she suggests. “Then I slash out chicken and beef, concentrating on greens. I observed a significant improve in the way I felt. For a though, I included fish in my routine, but when I look at what is taking place in the oceans, I just couldn’t do that anymore.

“With my relentless vegetable taking in, my kids have come all around to enjoy a bigger assortment of veggies, together with some fairly rough hippie-design salads,” she claims. “Also, my daughter has resolved versus scorching canine and steak and will only try to eat Unattainable hamburgers.”

Between the brands that support make her vegan daily life “awesome” is Double Rainbow Ice cream. This San Francisco-primarily based model presents vegan, non-dairy flavors like vanilla and mint chocolate chip. Matar not too long ago met the proprietor at the Extravagant Foodstuff Display in Las Vegas, the place she also discovered plant-primarily based prosciutto and salami from Mia in Italy.

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At the same present, she attempted plant-primarily based rooster from rebellious.com. “It was the most effective, most reliable chicken I have at any time tasted. Their slogan is ‘No harm, no fowl.’”

In addition to oatmeal, Matar is operating on new formulation for protein shakes, snack bars and cookies.

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